When talking to customers about their budget for a custom closet I’ve used this example many times.

I had the exact same size closet to design for 2 prospective customers who both bought the same home design built by MI Homes (a production builder) in Columbus Ohio.

One prospect was a single guy who wanted a ‘no-frills’ design. “Just make it neater and better organized for me Mike. This current wire closet is driving me NUTS!,” he said.

The other…