If you’re a builder and are almost ready to turn the keys over to the owner, but your closets aren’t done, AND the subcontractor is nowhere to be found, you’ve got a problem.

And if you’re a custom remodeler and your design staff is ready to pull their hair out because the client is confused about closet details and it’s delaying your start date, you ALSO have a problem.

And finally, if you’re a homeowner and your closet designer handed you a…

OK, I’ll admit right up front I’m not an ‘innocent bystander’ in my POV (point of view) in this article. I’m not a trim carpenter, and I don’t play one on TV, but I have seen plenty of closets they’ve built in wood. And yes – I do lead a business which is focused on custom closets (or ‘niched-down’ if you’re a former b-school person like me) in Columbus Ohio which are made from laminates (which compete with wood systems).

It’s from this…

You’ve seen the advertisements from the big national closet franchise brands. And you’ve heard about a local closet company who just completed a job in your BFF’s house. She was ecstatic with the result. She couldn’t stop bragging how she’s no longer panicked trying to find her shoes for work as she’s also rushing around attempting to get the kiddos off to school.

You’ve come to the conclusion the time if finally right, to tackle the disaster…